PPC advertising is a digital marketing strategy where advertisers pay for their ads to be displayed on search engines or websites, and they only pay when users click on their ads.

It allows businesses to target specific keywords, demographics, and locations to reach their desired audience.

PPC campaigns can be set up quickly and provide immediate visibility and traffic to websites.

Platforms like Google Ads and social media platforms offer robust PPC advertising options with various ad formats and targeting capabilities.

Effective PPC campaigns require careful keyword research, compelling ad copy, continuous optimization, and tracking of key metrics to maximize ROI.